Length – How long the video should be?
Use – Where will the video be used?
Target – Who is the target audience?
Problem – What is the problem that your idea is solving?
Problem Implication – What are the consequences of this problem?
Selling points – What are the top 3 benefits of your idea?
Message – What is the main message you want to communicate?
Call for action – What do you want your target audience to do? To visit the website for example, etc.