ANIMATION BRIEF

Name

Email

Company

Length – How long the video should be?

Use – Where will the video be used?

Target – Who is the target audience?

Problem – What is the problem that your idea is solving?

Problem Implication – What are the consequences of this problem?

Selling points – What are the top 3 benefits of your idea?

Message – What is the main message you want to communicate?

Call for action – What do you want your target audience to do? To visit the website for example, etc.